Blog: Heineken pedals Radlers to Africa
Andy Morton | 21 August 2013
Heineken's Radler beers continue to expand their presence, with the Dutch brewer confirming in first-half results today they are now available in 24 of its markets. That's 12 more than at the beginning of the year.
More surprisingly, the lemon-flavoured, low-strength beer style with its origins in 1920s Germany, has pedalled its way to Africa. Heineken's Primus Radler was launched in the Democratic Republic of Congo in April and Bourbon Radler entered La Reunion last month, a company spokesperson told just-drinks today (21 August).
For a drink that means “cyclist” in German, that's a lot of pedalling.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- SABMiller's troubles fuel M&A rumours
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- Moet Hennessy sales falter in YTD