Blog: Chris MercerHeineken launches 'The Riot'?

Chris Mercer | 9 August 2011

Heineken has received some impromptu product placement during the London riots. Following the launch of "The Date", do we now have "The Riot"? 

Ok, so it's not the latest ad to appear as part of the global brewer's 'Open Your World' marketing campaign. But, watch the below for your own amusement. 



SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

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