Blog: Heineken kidnapping film gets go-ahead
James Wilmore | 9 October 2013
Heineken is about to have the most dramatic moment in its history given the Hollywood blockbuster treatment.
'Kidnapping Freddy Heineken' will tell the story of Alfred 'Freddy' Heineken, the grandson of the founder of the Dutch brewery, who, in 1983 was kidnapped, along with his driver Ab Doderer. 'Freddy', who was CEO of the group at the time, and Doderer, were only released after a ransom of NLG35m (US$20m) was paid, the largest ransom to have been met at the time for an individual.
The kidnappers were eventually caught and served jail terms.
British actor Sir Anthony Hopkins will play 'Freddy', according to the Hollywood Reporter.
It's actually the second film to be made about the incident, after a Dutch version - De Heineken Ontvoering – was released in 2011.
But, from what I have heard, neither film has had the blessing of the company; it's understandably still a sensitive topic for the group.
It looks like there will be a fresh spotlight on Heineken's past, whether the brewer likes it or not.
Follow me on Twitter @jamescwilmore
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
Heineken is betting big on the long-term opportunity around soccer in the US. ...
- Brewers go Crazy over Flavoured Malt “Cocktails”
- What do A-B InBev results mean for SABMiller deal?
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Anheuser-Busch InBev's FY Performance by Region
- Much Work to do on Packaging in the US
- Diageo "smart bottle" targets consumers at home
- Tesco reinstates Dan Jago following suspension
- Tough US hits Mast-Jagermeister volumes in 2014
- George Clooney launches Tequila Casamigos in UK
- Pernod Ricard's Havana Club Union
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report