Blog: Heineken kidnapping film gets go-ahead
James Wilmore | 9 October 2013
Heineken is about to have the most dramatic moment in its history given the Hollywood blockbuster treatment.
'Kidnapping Freddy Heineken' will tell the story of Alfred 'Freddy' Heineken, the grandson of the founder of the Dutch brewery, who, in 1983 was kidnapped, along with his driver Ab Doderer. 'Freddy', who was CEO of the group at the time, and Doderer, were only released after a ransom of NLG35m (US$20m) was paid, the largest ransom to have been met at the time for an individual.
The kidnappers were eventually caught and served jail terms.
British actor Sir Anthony Hopkins will play 'Freddy', according to the Hollywood Reporter.
It's actually the second film to be made about the incident, after a Dutch version - De Heineken Ontvoering – was released in 2011.
But, from what I have heard, neither film has had the blessing of the company; it's understandably still a sensitive topic for the group.
It looks like there will be a fresh spotlight on Heineken's past, whether the brewer likes it or not.
Follow me on Twitter @jamescwilmore
Yesterday, Molson Coors reported a marked fall in full-year net profits on a 14% drop in sales. Here, just-drinks takes a closer look at the brewer's Q4 performance by region:...
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Pernod Ricard 's first-half results - Preview
- Pernod Ricard's H1 performance by region - Focus
- Heineken's FY performance by region - Focus
- Forget Baby Boomers at your peril - Consumer Trend
- Carlsberg's full-year performance by region
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Pernod Ricard targets US through unit, exec switch
- William Grant & Sons' Ailsa Bay - NPD
- SABMiller's Europe chief to join Britvic board
- Asahi Group to buy Grolsch, Peroni from SABMiller
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Whiskey Market 2016-2020
- Emerging Drinks Industry Trends
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research