Blog: Heineken in league with the Communists?
Chris Brook-Carter | 29 July 2005
You might get away with accusing the big brewers of this world of many heinous feats. Indeed, judging by some of the off-the-record comments we’re told, some of you often do. But abuse of communist imagery?
A Hungarian group has filed a complaint against Heineken over the red star the company uses on its labelling and advertising. The Financial Times reported yesterday (28 July) that the group wants the Dutch company to change the logo, as the display of symbols of tyranny in Hungary is banned.
“If the court cannot forbid the use of a logo containing a red star, then it will not be able to prohibit cookies with swastikas or teddy bears with an SS logo,” the group’s Gabor Dioslaki told the paper.
Heieneken has defended its logo, telling the FT: “The star was the symbol of brewers in the Middle Ages who believed it to have mystical power to protect the quality of the brew.”
So the Heineken star has been around since the Middle Ages? They should have sued Lenin.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory