Blog: Heineken in league with the Communists?
Chris Brook-Carter | 29 July 2005
You might get away with accusing the big brewers of this world of many heinous feats. Indeed, judging by some of the off-the-record comments we’re told, some of you often do. But abuse of communist imagery?
A Hungarian group has filed a complaint against Heineken over the red star the company uses on its labelling and advertising. The Financial Times reported yesterday (28 July) that the group wants the Dutch company to change the logo, as the display of symbols of tyranny in Hungary is banned.
“If the court cannot forbid the use of a logo containing a red star, then it will not be able to prohibit cookies with swastikas or teddy bears with an SS logo,” the group’s Gabor Dioslaki told the paper.
Heieneken has defended its logo, telling the FT: “The star was the symbol of brewers in the Middle Ages who believed it to have mystical power to protect the quality of the brew.”
So the Heineken star has been around since the Middle Ages? They should have sued Lenin.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Trends - Scotch Whisky V
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Brown-Forman shuffles director pack
- Spirits can fill music industry gap - Jagermeister
- Diageo's Smirnoff Red, White & Berry - NPD
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China
- Global travel retail insights - market forecasts, product innovation and consumer trends