Blog: Chris Brook-CarterHeineken in league with the Communists?

Chris Brook-Carter | 29 July 2005

You might get away with accusing the big brewers of this world of many heinous feats. Indeed, judging by some of the off-the-record comments we’re told, some of you often do. But abuse of communist imagery?

A Hungarian group has filed a complaint against Heineken over the red star the company uses on its labelling and advertising. The Financial Times reported yesterday (28 July) that the group wants the Dutch company to change the logo, as the display of symbols of tyranny in Hungary is banned.

“If the court cannot forbid the use of a logo containing a red star, then it will not be able to prohibit cookies with swastikas or teddy bears with an SS logo,” the group’s Gabor Dioslaki told the paper.

Heieneken has defended its logo, telling the FT: “The star was the symbol of brewers in the Middle Ages who believed it to have mystical power to protect the quality of the brew.”

So the Heineken star has been around since the Middle Ages? They should have sued Lenin.


BLOG

Season of goodwill? Not if you're the UK health lobby

The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...

BLOG

Carlsberg builds new life from Copenhagen brewery

“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....

BLOG

Scotch whisky firms learn the value of leftovers

Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....

BLOG

Coca-Cola courts controversy over milk ad

Advertising can be a strange beast. ...

just-drinks homepage



Forgot your password?