Blog: Heineken in league with the Communists?
Chris Brook-Carter | 29 July 2005
You might get away with accusing the big brewers of this world of many heinous feats. Indeed, judging by some of the off-the-record comments we’re told, some of you often do. But abuse of communist imagery?
A Hungarian group has filed a complaint against Heineken over the red star the company uses on its labelling and advertising. The Financial Times reported yesterday (28 July) that the group wants the Dutch company to change the logo, as the display of symbols of tyranny in Hungary is banned.
“If the court cannot forbid the use of a logo containing a red star, then it will not be able to prohibit cookies with swastikas or teddy bears with an SS logo,” the group’s Gabor Dioslaki told the paper.
Heieneken has defended its logo, telling the FT: “The star was the symbol of brewers in the Middle Ages who believed it to have mystical power to protect the quality of the brew.”
So the Heineken star has been around since the Middle Ages? They should have sued Lenin.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1