Blog: Olly WehringHeineken gets Foster's profile boost with a catch

Olly Wehring | 6 September 2016

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.

The best was saved 'til last for Heineken, whose Foster's brand is the official lager of England cricket. In Cardiff, on Sunday, this happened.

As a result of his heroics, Mateen Sharif, 27 from Birmingham, has won an all-expenses paid trip for two to Australia, from Foster's. He was also wearing a Foster's T-shirt... and sitting in the Foster's Grandstand.

Despite the perfect serendipity, I've been assured that Mateen does not work for Heineken.

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

NEWS

Diageo Australia gives Bundaberg Rum Lazy Bear TV push - video

Diageo's Australian unit has launched an advertising campaign to support the launch of new RTD Bundaberg Rum Lazy Bear.  ...

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?