Blog: Hats off to Munich
Olly Wehring | 21 September 2009
Those of you who like to keep track of your roving editor Olly Wehring will be interested in the latest photo to arrive on my phone yesterday lunchtime. Let no one say he is not willing to work long and hard at the weekends, whilst the rest of us relax, in order to continue to broaden his knowledge of the global drinks industry.
On a more serious note, once he had sampled the delights of Oktoberfest, he boarded a train straight to Zurich (hat in tow) where he is today interviewing global executives of The Coca-Cola Company (hat left in hotel). Keep your eyes peeled for the results of that meeting later this week.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
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