Blog: Chris MercerHas BrewDog's bark chased away sales chief?

Chris Mercer | 11 August 2010

Could the departure of BrewDog's Richard McLelland for a near-identical position at a rival Scottish brewer suggest tension over BrewDog's publicity-chasing antics?

McLelland is moving to head up sales at Glasgow-based West Brewery, where he knows the founder, Petra Wetzel.

Nothing too sinister about that, you might say. People move within the drinks industry regularly enough, after all.

Yet, there was something about McLelland's comments in today's announcement (11 August) that suggested all was not sweetness and light at BrewDog HQ.

"This was one of the easiest decisions I’ve ever made," said McLelland. Already, I'm thinking 'ouch'.

"Just look at the way it goes about its business and its reputation; a nimble outfit that’s not shy of sticking its neck out, but one that’s rooted in integrity, decent values and exacting standards," he added of West Brewery.

Now, I've seen plenty of press releases on appointments and that's a pretty frank way of talking, particularly considering that McLelland has come from a direct rival to West.

Could it be that stunts like this have caused a split at camp BrewDog?


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?