Blog: Has BrewDog's bark chased away sales chief?
Chris Mercer | 11 August 2010
Could the departure of BrewDog's Richard McLelland for a near-identical position at a rival Scottish brewer suggest tension over BrewDog's publicity-chasing antics?
McLelland is moving to head up sales at Glasgow-based West Brewery, where he knows the founder, Petra Wetzel.
Nothing too sinister about that, you might say. People move within the drinks industry regularly enough, after all.
Yet, there was something about McLelland's comments in today's announcement (11 August) that suggested all was not sweetness and light at BrewDog HQ.
"This was one of the easiest decisions I’ve ever made," said McLelland. Already, I'm thinking 'ouch'.
"Just look at the way it goes about its business and its reputation; a nimble outfit that’s not shy of sticking its neck out, but one that’s rooted in integrity, decent values and exacting standards," he added of West Brewery.
Now, I've seen plenty of press releases on appointments and that's a pretty frank way of talking, particularly considering that McLelland has come from a direct rival to West.
Could it be that stunts like this have caused a split at camp BrewDog?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Pernod Ricard's Q1 sales by brand
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch