Blog: Chris MercerHas BrewDog's bark chased away sales chief?

Chris Mercer | 11 August 2010

Could the departure of BrewDog's Richard McLelland for a near-identical position at a rival Scottish brewer suggest tension over BrewDog's publicity-chasing antics?

McLelland is moving to head up sales at Glasgow-based West Brewery, where he knows the founder, Petra Wetzel.

Nothing too sinister about that, you might say. People move within the drinks industry regularly enough, after all.

Yet, there was something about McLelland's comments in today's announcement (11 August) that suggested all was not sweetness and light at BrewDog HQ.

"This was one of the easiest decisions I’ve ever made," said McLelland. Already, I'm thinking 'ouch'.

"Just look at the way it goes about its business and its reputation; a nimble outfit that’s not shy of sticking its neck out, but one that’s rooted in integrity, decent values and exacting standards," he added of West Brewery.

Now, I've seen plenty of press releases on appointments and that's a pretty frank way of talking, particularly considering that McLelland has come from a direct rival to West.

Could it be that stunts like this have caused a split at camp BrewDog?


BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

BLOG

Bowmore a smash hit in royal ship launch

Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...

BLOG

Baijiu on the BBC - just-drinks speaks

Insomniac radio listeners may have heard me on the BBC World Service this morning, discussing the launch of baijiu in the US....

BLOG

Mad about the beer - Infographic

Check out this infographic courtesy of FinancesOnline.com, which looks at the state of beer brands and prices around the world....

just-drinks homepage



Forgot your password?