Blog: Chris MercerHas BrewDog's bark chased away sales chief?

Chris Mercer | 11 August 2010

Could the departure of BrewDog's Richard McLelland for a near-identical position at a rival Scottish brewer suggest tension over BrewDog's publicity-chasing antics?

McLelland is moving to head up sales at Glasgow-based West Brewery, where he knows the founder, Petra Wetzel.

Nothing too sinister about that, you might say. People move within the drinks industry regularly enough, after all.

Yet, there was something about McLelland's comments in today's announcement (11 August) that suggested all was not sweetness and light at BrewDog HQ.

"This was one of the easiest decisions I’ve ever made," said McLelland. Already, I'm thinking 'ouch'.

"Just look at the way it goes about its business and its reputation; a nimble outfit that’s not shy of sticking its neck out, but one that’s rooted in integrity, decent values and exacting standards," he added of West Brewery.

Now, I've seen plenty of press releases on appointments and that's a pretty frank way of talking, particularly considering that McLelland has come from a direct rival to West.

Could it be that stunts like this have caused a split at camp BrewDog?


BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?