Blog: Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!
Olly Wehring | 21 November 2014
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this.
Released this month in the UK, Snuffle Dog Beer is already available in 25 markets. The beer is brewed with beef or chicken stock and malt barley extracts. It also contains mineral oils. Don't worry, there's no alcohol in it.
The video is worth watching, if only for the camera glance from the puppy at 0:58. Cuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuute!
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
C&C Group's Scottish sales and distribution unit, Tennent's, has launched a digital ordering app for its on-trade accounts....
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
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