Blog: Happy New Year - now let's get giving.
Chris Brook-Carter | 5 January 2005
The coverage of the Tsunami disaster in the Indian Ocean over the last week and a half has been harrowing to say the least. News reports here in the UK have covered not only the catastrophe itself but also the generosity of the UK people in donating over £70m to charities working in the affected area.
Press releases have also started filtering through from several drinks companies, saying how much they have donated to the relief effort (€700,000 from Pernod Ricard, US$1m from Diageo, for example) and, as usual, as an industry we should be proud to have responded in this typical manner.
It is all too easy for some to become cynical about these statements from companies – are they gloating that they’re giving to needy causes? It is always, as a consequence, a difficult decision whether to print these stories as news. The flip side of this, of course, is should we shame companies that haven’t pledged support by writing about companies which have?
However, a comment piece on the Guardian website makes a stinging, but well argued case about the nature and sums of these corporate donations.
What sounds like generous amounts to the man in the street, the Guardian suggests, are little more than loose change to the multinationals.
As rich and generous as the drinks industry can be, I hope we’re all aware of doing as much as we possibly can.
To read the Guardian report, go to: http://www.guardian.co.uk/tsunami/story/0,15671,1383481,00.html
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Why Scotch must drop the 'malts good, blends bad'
- Pernod's mood darkens over India - Analysis
- Soft drinks is losing the recycling game
- Heineken Q1 2017 by region - results data
- Cognac is back - is Remy Cointreau ready?
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- Pernod Ricard posts solid YTD sales jump - results
- Pernod Ricard YTD fiscal-2017 sales performance
- Cognac needs innovation at bottom end - Pernod
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World