Blog: Happy New Year - now let's get giving.
Chris Brook-Carter | 5 January 2005
The coverage of the Tsunami disaster in the Indian Ocean over the last week and a half has been harrowing to say the least. News reports here in the UK have covered not only the catastrophe itself but also the generosity of the UK people in donating over £70m to charities working in the affected area.
Press releases have also started filtering through from several drinks companies, saying how much they have donated to the relief effort (€700,000 from Pernod Ricard, US$1m from Diageo, for example) and, as usual, as an industry we should be proud to have responded in this typical manner.
It is all too easy for some to become cynical about these statements from companies – are they gloating that they’re giving to needy causes? It is always, as a consequence, a difficult decision whether to print these stories as news. The flip side of this, of course, is should we shame companies that haven’t pledged support by writing about companies which have?
However, a comment piece on the Guardian website makes a stinging, but well argued case about the nature and sums of these corporate donations.
What sounds like generous amounts to the man in the street, the Guardian suggests, are little more than loose change to the multinationals.
As rich and generous as the drinks industry can be, I hope we’re all aware of doing as much as we possibly can.
To read the Guardian report, go to: http://www.guardian.co.uk/tsunami/story/0,15671,1383481,00.html
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the alcohol category in 2017
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Asahi Group lifts 2016 sales, profits
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends