Blog: Guinness gaff draws a grin from Diageo's top man
James Wilmore | 20 November 2013
Four months into his premiership at Diageo, Ivan Menezes showed that he can cope with the odd curveball thrown at him by media.
At a press gathering, following an investors day in London yesterday, I decided to ask him about a slightly uncomfortable recent episode in the UK involving Guinness. The team behind the Irish stout brand took the unusal step of booking out an entire three-minute ad slot during an episode last month of ITV's primetime chatathon The Jonathan Ross Show.
So far, so good.
But the spot featured Jonathan Ross himself in a bizarre pseudo chat environment, with comedian Danny Wallace and Professor Robin Dunbar talking about the benefits of male bonding. As we reported at the time, the Twitterati were not impressed and neither was my colleague Olly Wehring.
So what what did Mr Menezes think of the debacle?
In a relaxed manner, with even a slight grin on his face, he told just-drinks: “It didn't turn to be as good as we wanted, but I'm glad they tried it... I want people to push the boundaries.”
He added: “If you're not failing, you're not trying hard enough.”
On that basis, I can't wait to see what the Guinness gang try next.
Having offered his predictions last week for the wider alcohol category, Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, drills down into what the year ahead has in mind for the bee...
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Sapporo Holdings' renewed focus on beer is paying off as profits last year surged on the back of fresh domestic growth for its core lager brands....
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Heineken goes from strength to strength - Analysis
- Key trends for the alcohol category in 2017
- Treasury Wine Estates CEO - Interview Pt II
- Heineken 2012-2016 - results data
- Heineken FY 2016 by region - results data
- Non-alcoholic Heineken set to hit Europe - CEO
- Rum braced for falling volumes in years ahead
- Beam Suntory revamps Bowmore whisky packaging
- Bacardi lines up Canadian bottling plant closure
- Europe's drinks companies start engines on CETA
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends