Blog: Guinness fortunes slipping?
Olly Wehring | 15 February 2007
Could it be that the ‘luck o’ the Irish’ is showing signs of drying up for Guinness?
While the Dublin-based brewer faced up to a 7% slump in European volumes today (15 February), brand owner Diageo was busy drawing up expansion plans for its Scotch whisky stable, totalling GBP100m (US$195.34m).
Johnnie Walker played centre stage today, as the UK-based drinks group presented impressive interim figures, buoyed by an overall 8% net sales growth in spirits.
Diageo’s investment is great news for the Scottish economy and will create 200 jobs, suggesting that Diageo Scotland is set fair to enjoy the fruits of labours in markets such as Brazil, Russia, India, China and Mexico.
Guinness’ problems, meanwhile, were compounded in the UK and Ireland markets by “exceptionally warm weather”. But let’s not forget that Guinness volumes grew 2% in North America - although it too struggled in Europe, incidentally, Baileys’ volumes leaped 22% across the Atlantic.
Diageo is of such a size now that it has a host of different pots on the boil at the same time but, like a certain rugby tournament that is currently on the go, there is always national pride at stake.
As for the luck issue, it seems Guinness has the luxury of not always betting on black but having a red option out there too now.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Industry is following the pack to patriotic party
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Brown-Forman shuffles director pack
- Diageo unveils first European Johnnie Walker House
- Diageo to accept US$1m South Korea fine
- Beam Suntory names CFO, makes structural changes
- Spirits can fill music industry gap - Jagermeister
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China
- Global travel retail insights - market forecasts, product innovation and consumer trends