Blog: Growth hopes
Chris Brook-Carter | 18 September 2003
The latest AC Neilsen figures, which were passed on to me by a US colleague earlier this week, certainly seem to point in the right direction. Nielsen figures measuring overall spirits sales in off-premise/retail outlets through to the end of June show total volume increased by 2.2% in the preceding 52 weeks.
But it was the summer that was most encouraging. Nielsen data showed that sales were 5.0% higher than during the same 13-week period last year. The latest 13-week numbers show that rum (up 8.4%), Tequila (up 8.2%), vodka (up 6.1%), and Bourbon (up 3.3%) were category growth leaders.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch