Blog: Gossip Girl strips for SoBe Lifewater ad

Michelle Russell | 17 January 2011

A bottle of SoBe Lifewater was all that persuaded Gossip Girl star Jessica Szohr to strip naked for a new advertising campaign. Okay, well maybe a nice lump of cash too.

Calm down, though, because Szohr, who is promoting the bottled water drink in Costa Rica, wasn't completely naked. She was allowed some body paint to spare her blushes as she drank the water near a waterfall and up against a tree.

The glossy advert will feature in next month's edition of Sports Illustrated Swimsuit and is nicknamed the SoBe 'skinshoot' (see what they did?).

Question is, though, does this really do anything for the SoBe Lifewater brand?

 


BLOG

"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

just-drinks homepage



Forgot your password?