Blog: Gossip Girl strips for SoBe Lifewater ad

Michelle Russell | 17 January 2011

A bottle of SoBe Lifewater was all that persuaded Gossip Girl star Jessica Szohr to strip naked for a new advertising campaign. Okay, well maybe a nice lump of cash too.

Calm down, though, because Szohr, who is promoting the bottled water drink in Costa Rica, wasn't completely naked. She was allowed some body paint to spare her blushes as she drank the water near a waterfall and up against a tree.

The glossy advert will feature in next month's edition of Sports Illustrated Swimsuit and is nicknamed the SoBe 'skinshoot' (see what they did?).

Question is, though, does this really do anything for the SoBe Lifewater brand?

 


BLOG

Scotch is great, says Scotch Whisky Association

To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...

BLOG

At Coca-Cola Co, it's not just the head count that's getting smaller

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging....

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

just-drinks homepage



Forgot your password?