Blog: Good job they weren’t going commando
Olly Wehring | 19 June 2006
The deal struck pre-World Cup between Anheuser-Busch and German brewer Bitburger was a victory for common sense, in which a compromise was found to keep both sides satisfied. While A-B maintained the presence it had paid for in the stadia for the viewing public to see, Bitburger helped keep some of the beer available in the stadia German, thereby sating the locals’ demand for a local brew.
Job done. But a new row appears to have broken out in Germany on the brewer front.
Dutch brewer Bavaria has been playing the patriot card, offering consumers the chance to buy orange lederhosen – with the Bavaria logo on the front.
Last Friday, when Holland faced the Ivory Coast, over 1,000 Dutch fans in the stadium were told to remove their Bavaria trousers, as Bavaria is not an official World Cup sponsor.
“It’s ridiculous,” Sjoerd Schreurs, a Dutch supporter who had to take his trousers off, told the Guardian. “I queued for 25 minutes to get in. When I reached the front, an official told me: ‘You’re not getting in like that’. I took my trousers off. I watched the game in my pants,” he added. “Fortunately I had quite a long T-shirt.”
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- SABMiller spurned by Heineken: The start of the en
- Comment - Heineken's 'No' Cuts SABMiller Options
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- A-B InBev shakes up Euro units, UK head steps down
- Diageo settles Explorers Club trademark dispute
- Bacardi lifts curtain on Bombay Sapphire distiller