Blog: Good job they weren’t going commando
Olly Wehring | 19 June 2006
The deal struck pre-World Cup between Anheuser-Busch and German brewer Bitburger was a victory for common sense, in which a compromise was found to keep both sides satisfied. While A-B maintained the presence it had paid for in the stadia for the viewing public to see, Bitburger helped keep some of the beer available in the stadia German, thereby sating the locals’ demand for a local brew.
Job done. But a new row appears to have broken out in Germany on the brewer front.
Dutch brewer Bavaria has been playing the patriot card, offering consumers the chance to buy orange lederhosen – with the Bavaria logo on the front.
Last Friday, when Holland faced the Ivory Coast, over 1,000 Dutch fans in the stadium were told to remove their Bavaria trousers, as Bavaria is not an official World Cup sponsor.
“It’s ridiculous,” Sjoerd Schreurs, a Dutch supporter who had to take his trousers off, told the Guardian. “I queued for 25 minutes to get in. When I reached the front, an official told me: ‘You’re not getting in like that’. I took my trousers off. I watched the game in my pants,” he added. “Fortunately I had quite a long T-shirt.”
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne