Blog: Olly WehringGood job they weren’t going commando

Olly Wehring | 19 June 2006

The deal struck pre-World Cup between Anheuser-Busch and German brewer Bitburger was a victory for common sense, in which a compromise was found to keep both sides satisfied. While A-B maintained the presence it had paid for in the stadia for the viewing public to see, Bitburger helped keep some of the beer available in the stadia German, thereby sating the locals’ demand for a local brew.

Job done. But a new row appears to have broken out in Germany on the brewer front.

Dutch brewer Bavaria has been playing the patriot card, offering consumers the chance to buy orange lederhosen – with the Bavaria logo on the front.

Last Friday, when Holland faced the Ivory Coast, over 1,000 Dutch fans in the stadium were told to remove their Bavaria trousers, as Bavaria is not an official World Cup sponsor.

“It’s ridiculous,” Sjoerd Schreurs, a Dutch supporter who had to take his trousers off, told the Guardian. “I queued for 25 minutes to get in. When I reached the front, an official told me: ‘You’re not getting in like that’. I took my trousers off. I watched the game in my pants,” he added. “Fortunately I had quite a long T-shirt.”


BLOG

Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi

I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...

BLOG

Westons competition lands Peter the story of his life

Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”....

BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

BLOG

Bowmore a smash hit in royal ship launch

Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...

just-drinks homepage



Forgot your password?