Blog: Chris Brook-CarterGlobal spirits

Chris Brook-Carter | 2 August 2004

In the Scottish press today the Scotch whisky company Whyte & Mackay gave an insight into the recent corporate changes at the company which has seen seven of the company's senior executives leave over the past year.

The company has apparently been changing its culture to focus on the international market.

"If we were going to compete with the likes of Diageo, we knew we had to strengthen the management team. We need people who will make us a lot more agile than the big guys," a spokesman was quoted saying.

This year finance director Scott McCroskie, UK sales director Alan Lowndes and bulk sales director Nick Swan have left. They followed directors Brian Megson, Ian Palmer, Alan Mackie and Douglas Reid.

These people were integral in the original buyout from Jim Beam that took place in 2001. But interestingly the spokesman said that many of the old board had brought the Jim Beam culture with them, which didn't fit with, "our vision to become international players".


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?