Blog: Glenmorangie, Hardys and Heineken – The Drinks of Sports Billies
Olly Wehring | 23 May 2014
It's been a sporting week for me, and one I don't think I'll forget about for a very, very long time.
First up, I was with Moet Hennessy UK on Tuesday evening for a drinks reception to celebrate Glenmorangie's sponsorship of The Open Championship. In its final year this year, Moet Hennessy is all set to extend the tie-up with the golfing major and brought along the claret jug to the reception to celebrate.
The following day provided a 'dear diary' moment for me: The once-in-a-lifetime opportunity (for almost all of us) to walk out to bat at Lord's cricket ground. Accolade Wine's sponsorship deal with the England Cricket Board for its Hardys brand includes a day of corporate cricket. Knowing my love of the game as they do, the company very kindly invited me along. A day bracketed by meals in the hallowed Long Room – dinner was black tie, of course – has left me thoroughly sated on the sport front.
But, there's more. I'm on my way to Wales this morning, in preparation for tomorrow's Heineken Cup Final in Cardiff. Ahead of that, Heineken UK are hosting a day's golf at Celtic Manor, home of the 2010 Ryder Cup.
I'd share a photo with you of my day today, but right now that would comprise an image of Swindon train station in the rain.
And, no-one wants to see that.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch