Blog: Olly WehringGlenmorangie, Hardys and Heineken – The Drinks of Sports Billies

Olly Wehring | 23 May 2014

It's been a sporting week for me, and one I don't think I'll forget about for a very, very long time.

First up, I was with Moet Hennessy UK on Tuesday evening for a drinks reception to celebrate Glenmorangie's sponsorship of The Open Championship. In its final year this year, Moet Hennessy is all set to extend the tie-up with the golfing major and brought along the claret jug to the reception to celebrate.

The following day provided a 'dear diary' moment for me: The once-in-a-lifetime opportunity (for almost all of us) to walk out to bat at Lord's cricket ground. Accolade Wine's sponsorship deal with the England Cricket Board for its Hardys brand includes a day of corporate cricket. Knowing my love of the game as they do, the company very kindly invited me along. A day bracketed by meals in the hallowed Long Room – dinner was black tie, of course – has left me thoroughly sated on the sport front.

But, there's more. I'm on my way to Wales this morning, in preparation for tomorrow's Heineken Cup Final in Cardiff. Ahead of that, Heineken UK are hosting a day's golf at Celtic Manor, home of the 2010 Ryder Cup.

I'd share a photo with you of my day today, but right now that would comprise an image of Swindon train station in the rain.

And, no-one wants to see that.

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

COMMENT

Comment - Beer - What’s in a (Brand) Name?

This month, Larry Nelson considers the importance of a reliable brand name for your beer. Anyone fancy a Mr Winky?...

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

just-drinks homepage



Forgot your password?