Blog: Glenmorangie, Hardys and Heineken – The Drinks of Sports Billies
Olly Wehring | 23 May 2014
It's been a sporting week for me, and one I don't think I'll forget about for a very, very long time.
First up, I was with Moet Hennessy UK on Tuesday evening for a drinks reception to celebrate Glenmorangie's sponsorship of The Open Championship. In its final year this year, Moet Hennessy is all set to extend the tie-up with the golfing major and brought along the claret jug to the reception to celebrate.
The following day provided a 'dear diary' moment for me: The once-in-a-lifetime opportunity (for almost all of us) to walk out to bat at Lord's cricket ground. Accolade Wine's sponsorship deal with the England Cricket Board for its Hardys brand includes a day of corporate cricket. Knowing my love of the game as they do, the company very kindly invited me along. A day bracketed by meals in the hallowed Long Room – dinner was black tie, of course – has left me thoroughly sated on the sport front.
But, there's more. I'm on my way to Wales this morning, in preparation for tomorrow's Heineken Cup Final in Cardiff. Ahead of that, Heineken UK are hosting a day's golf at Celtic Manor, home of the 2010 Ryder Cup.
I'd share a photo with you of my day today, but right now that would comprise an image of Swindon train station in the rain.
And, no-one wants to see that.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
Diageo has extended its Johnnie Walker House experience to the global Travel Retail sector by launching the concept at Mumbai airport today, with another set to open in Taiwan....
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Chilean wine group Santa Rita Estates (SRE) has appointed a new CEO as the current incumbent has left after nearly four years in the role. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's Allegro cost-saving programme
- Pernod Ricard's FY Performance by Region, Brand
- Comment - Diageo's Distill Ventures: One Year On
- Pernod bemoans tough FY as sales, profits drop
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport