Blog: Olly WehringGet this party started

Olly Wehring | 11 June 2009

Diageo has launched a J&B Scotch whisky-branded mirrorball into the skies, claiming it is the "first ever mirrorball into the stratosphere".

Diageo worked with the University of Cambridge Space Flight team to attach a mirrorball to a helium weather balloon, said Diageo in a release sent out today (11 June).

It's all part of J&B's 'Start a Party' promotion campaign.

"Launched from the English countryside, the mirrorball and helium balloon took four hours and twenty-seven minutes to travel up the jet stream, making it the world's highest mirrorball."

Which leaves us with one question. Why?

According to Diageo, "sending a mirrorball into the stratosphere for the first time shows the world and rest of the universe we know how to start a party anywhere, anytime".

If you say so.


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