Blog: George Osborne helps beer campaigners celebrate Budget

James Wilmore | 28 March 2013

A drinks gathering in a London pub this week will have done little to quell the fury of wine and spirits producers, following last week's UK Budget

None other than the Chancellor himself rocked-up for a pint to help the UK's pub and brewing fraternity celebrate his (or may be David Cameron's?) decision to scrap the duty escalator on beer and offer an extra tax cut. 

Photographic evidence here

With the Wine & Spirit Trade Association still pondering legal action over George Osborne's singling out of beer, and the Scotch Whisky Association branding it an “unfair and incomprehensible blow”, I'm sure this gathering will have gone down like the proverbial metal inflatable with this section of the industry.

Cue bottles of Pinot and single malt Scotch being sent to 11 Downing Street? Possibly. 

Follow me on Twitter @jamescwilmore


BLOG

"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

just-drinks homepage



Forgot your password?