Blog: George Osborne helps beer campaigners celebrate Budget
James Wilmore | 28 March 2013
A drinks gathering in a London pub this week will have done little to quell the fury of wine and spirits producers, following last week's UK Budget.
None other than the Chancellor himself rocked-up for a pint to help the UK's pub and brewing fraternity celebrate his (or may be David Cameron's?) decision to scrap the duty escalator on beer and offer an extra tax cut.
Photographic evidence here.
With the Wine & Spirit Trade Association still pondering legal action over George Osborne's singling out of beer, and the Scotch Whisky Association branding it an “unfair and incomprehensible blow”, I'm sure this gathering will have gone down like the proverbial metal inflatable with this section of the industry.
Cue bottles of Pinot and single malt Scotch being sent to 11 Downing Street? Possibly.
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Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Analysis - Remy's Cognac "dead-cat bounce"
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1
- Smirnoff Ice gets India launch