Blog: George Clooney: Tequila or no Tequila?
James Wilmore | 16 January 2013
Celebrities and drinks brands. They're not always a happy marriage as Diageo and Pharrell Williams have illustrated this week.
But actor, and general Hollywood dude, George Clooney must be hoping for better luck with the launch this month of his own Tequila, Casamigos. And to boost interest in the drink, made from 100% Blue Weber agave, old George has come up with his own advert.
The question we're asking ourselves here at just-drinks is: had Mr Clooney been sampling his own product when he dreamt up the idea?
Judge for yourselves below...
Follow me on Twitter @jamescwilmore
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Review of the Year 2014 - Part IV: Spirits
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- just Five Years Ago - Belvedere Group's Bumpy Ride
- Review of the Year 2014 - Part V: Wine
- just the Ten - Editor's Viewpoints of 2014
- Belvédère to sell assets, streamline portfolio
- Campari to bag EUR19m with "non-core" assets sale
- Pernod agrees Caribe Cooler sale to Grupo Bepensa
- Pernod wins consent for Glenlivet upgrade
- Thailand pulls back from New Year alcohol ban
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global market review of non-Scotch whiskies – forecasts to 2018
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- just-drinks on-trend: Craft beer - fortunes and future