Blog: Gallic shrug-off
Chris Brook-Carter | 22 October 2003
Being right at the coalface of the industry, Hillebrand gave a very interesting perspective of the wine market.
Inevitably conversation got round to the health of the US market, where, Hillebrand says, volumes continue to be buoyant, even if consumers are still trading down. However, what struck me most was Debois' comments over the state of French exports to the country. The immediate impact of France's objections to the Iraq war and the subsequent boycott on French products, he said, had blown over. However, the French wine industry would continue to suffer from the long term damage done, he believed, which includes not just the physical drop in sales but also the immeasurable impact of consumers trying and seeking alternatives to French wine.
It is of course a situation that mirrors the boycott of French wines in Scandinavia following the nuclear testing by the French government in the South Pacific, a course of action that introduced consumers to wines from other countries and is still costing French wine dear.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Diageo, Nolets unveil latest Ketel One campaign