Blog: Fuel for thought
Chris Brook-Carter | 29 August 2003
The Environmental Risk Management Authority yesterday approved allowing ethanol (ethyl alcohol) to be added to petrol at levels up to 10%.
Unfortunately, most ethanol in New Zealand is made from by-products of cheese production and is turned into vodka, so this course of action may not help Southcorp shift any of its unwanted stock.
However, before you lose all heart in this story you really have to read the full report, which must be one of the few examples of news journalism to include the topics of petrol, vodka and cow flatulence all in the same article.
Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....
A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
Rarely do sponsorship deals pay off so quickly. ...
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