Blog: Fuel for thought
Chris Brook-Carter | 29 August 2003
The Environmental Risk Management Authority yesterday approved allowing ethanol (ethyl alcohol) to be added to petrol at levels up to 10%.
Unfortunately, most ethanol in New Zealand is made from by-products of cheese production and is turned into vodka, so this course of action may not help Southcorp shift any of its unwanted stock.
However, before you lose all heart in this story you really have to read the full report, which must be one of the few examples of news journalism to include the topics of petrol, vodka and cow flatulence all in the same article.
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
It is with great sadness that I announce that just-drinks' deputy editor, James Wilmore, will be leaving us next month....
It was a throwaway aside in a conversation about marketing spend....
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Who should Stock Spirits Acquire?
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Diageo lines up UK innovations push
- Craft is an 'abused' term - Pernod Ricard exec
- Pernod Ricard queries nutritional label use
- Diageo's Guinness Golden Ale
- Edrington names European Travel Retail head