Blog: From the coal-face to Old Trafford
Chris Mercer | 19 October 2010
The 33 most famous miners in the world have been offered free executive tickets to watch Manchester United, courtesy of Vina Concha y Toro.
Free seats at United's Old Trafford stadium are now so scarce that you have to spend 69 days trapped underground just to get one.
Concha y Toro said yesterday that it has pulled a few sponsorship strings to wangle tickets to a match in 2011 for the 33 Chilean miners, who were freed from their ordeal last week - an ordeal you'll know all about, unless you too have spent the last three months in a subterranean wilderness.
"Given that so many of the 33 miners are soccer fans, the invitation to enjoy an international-level game at Old Trafford is one we believe they will particularly appreciate," said Concha y Toro's vice chairman, Rafael Guilisasti.
Among the 33 is ex-Chile international footballer Frankie Lobos.
Given the state of Manhester United's finances and the speculation about star player Wayne Rooney's impending exit, Lobos could find himself more than a spectator at the game next year.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- The end is nigh for Global Travel Retail - Comment
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard's Q1 results - Preview
- Five ways small brands can beat big players
- A Keeper of the Quaich writes - Editor's Viewpoint
- Diageo most at risk to Thai alcohol ban - analyst
- Constellation sells Canadian wine unit for US$761m
- Jobs at new India hub won't affect staff - Diageo
- Stumbling UK Pound prompts Conviviality price hike
- Pernod Ricard cheers US move to ease Cuban limits
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends