Blog: Chris MercerFrom the coal-face to Old Trafford

Chris Mercer | 19 October 2010

The 33 most famous miners in the world have been offered free executive tickets to watch Manchester United, courtesy of Vina Concha y Toro.

Free seats at United's Old Trafford stadium are now so scarce that you have to spend 69 days trapped underground just to get one.

Concha y Toro said yesterday that it has pulled a few sponsorship strings to wangle tickets to a match in 2011 for the 33 Chilean miners, who were freed from their ordeal last week - an ordeal you'll know all about, unless you too have spent the last three months in a subterranean wilderness.

"Given that so many of the 33 miners are soccer fans, the invitation to enjoy an international-level game at Old Trafford is one we believe they will particularly appreciate," said Concha y Toro's vice chairman, Rafael Guilisasti.

Among the 33 is ex-Chile international footballer Frankie Lobos.

Given the state of Manhester United's finances and the speculation about star player Wayne Rooney's impending exit, Lobos could find himself more than a spectator at the game next year.

 


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?