Blog: Chris MercerFrom the coal-face to Old Trafford

Chris Mercer | 19 October 2010

The 33 most famous miners in the world have been offered free executive tickets to watch Manchester United, courtesy of Vina Concha y Toro.

Free seats at United's Old Trafford stadium are now so scarce that you have to spend 69 days trapped underground just to get one.

Concha y Toro said yesterday that it has pulled a few sponsorship strings to wangle tickets to a match in 2011 for the 33 Chilean miners, who were freed from their ordeal last week - an ordeal you'll know all about, unless you too have spent the last three months in a subterranean wilderness.

"Given that so many of the 33 miners are soccer fans, the invitation to enjoy an international-level game at Old Trafford is one we believe they will particularly appreciate," said Concha y Toro's vice chairman, Rafael Guilisasti.

Among the 33 is ex-Chile international footballer Frankie Lobos.

Given the state of Manhester United's finances and the speculation about star player Wayne Rooney's impending exit, Lobos could find himself more than a spectator at the game next year.

 


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?