Blog: Olly WehringFrench wine - as clear as mud?

Olly Wehring | 10 September 2006

Just when the French wine industry makes noises suggesting it is simplifying its offering to consumers, the body in charge of creating appellations has created two more - and extended two others.

The Institut National des Appellations d’Origine’s decision this week to create two new appellations - both in the Loire - and extend two in the Languedoc, comes as the industry is fighting to win back drinkers from their New World rivals.

Appellations, or AOCs, are intended to recognise the high quality and specific characteristics of wine produced in a given region. However, with over 450 regions in France with AOC status, wine drinkers around the world - and even in France - can be forgiven for feeling confused over which wine to buy and from where. Adding yet more AOCs into the mix will only add to that confusion - and drive consumers to the more simplified offerings provided by Australia, the US and the rest of the New World.

The French wine industry is starting to embrace the concept of wine brands and has begun to accept that AOC status is no longer a reference point for the consumer in the same way as brand and grape variety are.

But this message is taking time to get through to all in the French wine industry. It’s taken around 15 year's of New World pressure for France to lose its market leading position in a market like the UK - it could take the country as long again to win it back.


BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?