Blog: French wine - as clear as mud?
Olly Wehring | 10 September 2006
Just when the French wine industry makes noises suggesting it is simplifying its offering to consumers, the body in charge of creating appellations has created two more - and extended two others.
The Institut National des Appellations d’Origine’s decision this week to create two new appellations - both in the Loire - and extend two in the Languedoc, comes as the industry is fighting to win back drinkers from their New World rivals.
Appellations, or AOCs, are intended to recognise the high quality and specific characteristics of wine produced in a given region. However, with over 450 regions in France with AOC status, wine drinkers around the world - and even in France - can be forgiven for feeling confused over which wine to buy and from where. Adding yet more AOCs into the mix will only add to that confusion - and drive consumers to the more simplified offerings provided by Australia, the US and the rest of the New World.
The French wine industry is starting to embrace the concept of wine brands and has begun to accept that AOC status is no longer a reference point for the consumer in the same way as brand and grape variety are.
But this message is taking time to get through to all in the French wine industry. It’s taken around 15 year's of New World pressure for France to lose its market leading position in a market like the UK - it could take the country as long again to win it back.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- What's so special about Islay anyway? - Comment
- Diageo gets 2016 off to a strong start - Analysis
- Six key trends for alcoholic drinks in 2016
- With MegaBrew sorted, is MegaBev next? - Research
- What do Bourbon and craft beer have in common?
- The US is "the first place I look" - Diageo CEO
- Bacardi ups ante in US Havana Club row
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Suntory bids for Lucozade, Ribena Nigerian network
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research