Blog: Chris MercerFrench CEOs to pick up national tax bill

Chris Mercer | 24 August 2011

CEOs of some of France's largest companies, including Evian water producer Danone, have said that they are willing to pay a one-off tax contribution to help the country reduce its debt.

No, we're not taking drugs. This is really happening, as evidenced by an open letter published in France's Nouvel Observateur magazine today (24 August) - how's your French?. Danone CEO Franck Riboud is among the high-level signatories of the letter, which says that the gesture to pay a one-off tax contribution comes amid concern for the economic future of France and Europe.

Shall we be cynical? Yes? What a fantastic bit of publicity this is, for both the companies and the government. Let's not pretend for one moment that the contribution will touch the sides of France's long-standing debt problems. 

That said, it is a very unusual move, and something similar has already been proposed by US billionaire Warren Buffet in his own country of birth. For symbolism alone, it is worthy of note.

Tomorrow, I shall be interviewing Diageo's CEO, Paul Walsh, on the drinks giant's full-year results. What odds would you put on UK CEOs following the French lead?


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?