Blog: Chris MercerFrench CEOs to pick up national tax bill

Chris Mercer | 24 August 2011

CEOs of some of France's largest companies, including Evian water producer Danone, have said that they are willing to pay a one-off tax contribution to help the country reduce its debt.

No, we're not taking drugs. This is really happening, as evidenced by an open letter published in France's Nouvel Observateur magazine today (24 August) - how's your French?. Danone CEO Franck Riboud is among the high-level signatories of the letter, which says that the gesture to pay a one-off tax contribution comes amid concern for the economic future of France and Europe.

Shall we be cynical? Yes? What a fantastic bit of publicity this is, for both the companies and the government. Let's not pretend for one moment that the contribution will touch the sides of France's long-standing debt problems. 

That said, it is a very unusual move, and something similar has already been proposed by US billionaire Warren Buffet in his own country of birth. For symbolism alone, it is worthy of note.

Tomorrow, I shall be interviewing Diageo's CEO, Paul Walsh, on the drinks giant's full-year results. What odds would you put on UK CEOs following the French lead?


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?