Blog: Andy MortonFrance's southern winegrowers vie for award - and respect

Andy Morton | 5 June 2014

Among the bustle of - in my opinion - a rejuvenated London Wine Fair this week was a competition to honour the best wines of France's Languedoc-Roussillon region.

The Sud de France Top 100, now in its second year, is one of the many schemes that help bring to light some of the great products coming out of the wine world these days. But of particular interest with this one is its role in the on-going attempt to overhaul the reputation of Languedoc-Roussillon, once viewed solely as a bulk supplier of wine.

Last year, I visited the vineyards of Languedoc wine cooperative Les Vignobles Foncalieu, where I heard first-hand about efforts to premiumise and grab share of the higher-margin market. It is a process seen by many there as vital if the region's proud heritage as one of France's main wine producers is to be carried on.

This week's competition, overseen by master of wine Tim Atkin and an expert panel, was aimed at continuing that work, with 664 wines vying to make the list. But with premiumisation the watchword of the entire wine industry, France's southern growers will face stiffer competition than each other when it comes to tackling an ever-more competitive market.

For more info on the Sud de France Top 100, click here.

Sectors: Wine

ANALYSIS

Sustainability in Drinks - A Changing Wine Landscape

The news this month that Castel has seen its wine operations in Ethiopia bear fruit suggests that the effects of climate change are already taking hold in the wine industry. Ben Cooper investigates....

BLOG

I've got the brains, you've got the water. Let's make lots of money

Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

ANALYSIS

Analysis - Innovation offers growth for wine as millenials step up

While much is made in the global wine industry of the importance of emerging markets, a recent report has warned that growth is still available in the more mature markets for those willing to innovate...

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

NEWS

FRANCE: Belvédère chairman to step down

The chairman of French drinks group Belvédère has announced his resignation, citing "personal reasons". ...

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

just-drinks homepage



Forgot your password?