Blog: Olly WehringFoster's - Brimming with Ashes confidence?

Olly Wehring | 24 November 2010

One of the biggest rivalries in world sport kicks back in this evening. Tonight, at about midnight, we can expect the first ball (please let it not be as ominous a ball as four years ago) of the Ashes cricket series, between England and Australia.

Whilst here in England, cricket fans are trying desperately hard to keep their expectations in check, in Australia, the widely-held belief is that the home team are by far and away the underdogs this time around.

I'm not entirely sure, then, if Foster's Group's brewing unit in the country, Carlton & United Breweries, is preying on this fear or playing the bullish Australian.

The beer firm is offering a free beer for every adult in the country if the Australian cricket team wins the best-of-five-match series. Vouchers will run in Australian newspapers should the home team prove victorious.

England has not won a series in Australia for 24 years.

 


BLOG

Putin's Coca-Cola dig misses the mark

The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....

BLOG

Season of goodwill? Not if you're the UK health lobby

The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...

BLOG

Carlsberg builds new life from Copenhagen brewery

“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....

BLOG

Scotch whisky firms learn the value of leftovers

Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....

just-drinks homepage



Forgot your password?