Blog: Chris MercerFor peat's sake

Chris Mercer | 27 October 2010

Peated whiskies have long been in the 'macho' domain, to be handled only by the toughest of whisky lovers. But, Scotch whisky guru Jim Murray has given the sector fresh recognition by handing his annual prize to one that claims to be the peatiest of them all.

Murray's 2011 Whisky Bible has made Octomore “Orpheus”, distilled by Bruichladdich on Islay, the top-choice single malt Scotch around.

The new expression, Octomore 3, is a whopping 152 part per million peat. Bruichladdich bullishly describes Octomore as "three times more peaty than any other mainstream whisky".

However, it seems the distillery's macho image has a soft underbelly.

"This is no monstrous brute,” said Jim McEwan, head of distilling at Bruichladdich. "It's an iron fist in a velvet glove." I bet it still packs a punch, though.

 


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?