Blog: For peat's sake
Chris Mercer | 27 October 2010
Peated whiskies have long been in the 'macho' domain, to be handled only by the toughest of whisky lovers. But, Scotch whisky guru Jim Murray has given the sector fresh recognition by handing his annual prize to one that claims to be the peatiest of them all.
Murray's 2011 Whisky Bible has made Octomore “Orpheus”, distilled by Bruichladdich on Islay, the top-choice single malt Scotch around.
The new expression, Octomore 3, is a whopping 152 part per million peat. Bruichladdich bullishly describes Octomore as "three times more peaty than any other mainstream whisky".
However, it seems the distillery's macho image has a soft underbelly.
"This is no monstrous brute,” said Jim McEwan, head of distilling at Bruichladdich. "It's an iron fist in a velvet glove." I bet it still packs a punch, though.
When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....
Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...
On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK....
To London yesterday evening for what turned out to be quite a treat of a whisky tasting....
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