Blog: Fooling around on 1 April

James Wilmore | 1 April 2014

Despite the often cut-throat nature of the drinks industry, it's good to know some companies still have a sense of humour. 

And today, 1 April, was the day to indulge that.

Kentucky Bourbon producer Buffalo Trace had some fun with news of its plans to build an open-air whiskey barrel storage 'farm'. A world first, the company claimed, which would see up to 150,000 barrels being stored in outdoor trenches. A press release suggested that a tornado that tore off a warehouse roof, leaving barrels exposed for six months to the elements, had led to some excellent whiskey being produced. 

Nice try, guys!

Meanwhile, Diageo did its best to fool folk with news that its rum brand Captain Morgan would be getting a new flavour: 'Taco'.

A press release promised "Mexico's freshest blends of cheddar, jack and Chihuahua cheeses, along with green chilies, perfectly diced tomatoes and succulent beef" as part of the offering. The folk who work on Captain Morgan even took the trouble of making a Vine

We also had our own fun, as managing editor Olly Wehring revealed details of an astounding discovery: a brick that produces all manner of drinks when left in water

You couldn't make it up! Well, we did.

NEWS

Pernod Ricard seeks staff improvements in South Korea

Pernod Ricard is aiming to revitalise its struggling South Korean unit with fresh blood as part of an employee shake-up....

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?