Blog: Fooling around on 1 April
James Wilmore | 1 April 2014
Despite the often cut-throat nature of the drinks industry, it's good to know some companies still have a sense of humour.
And today, 1 April, was the day to indulge that.
Kentucky Bourbon producer Buffalo Trace had some fun with news of its plans to build an open-air whiskey barrel storage 'farm'. A world first, the company claimed, which would see up to 150,000 barrels being stored in outdoor trenches. A press release suggested that a tornado that tore off a warehouse roof, leaving barrels exposed for six months to the elements, had led to some excellent whiskey being produced.
Nice try, guys!
Meanwhile, Diageo did its best to fool folk with news that its rum brand Captain Morgan would be getting a new flavour: 'Taco'.
A press release promised "Mexico's freshest blends of cheddar, jack and Chihuahua cheeses, along with green chilies, perfectly diced tomatoes and succulent beef" as part of the offering. The folk who work on Captain Morgan even took the trouble of making a Vine.
We also had our own fun, as managing editor Olly Wehring revealed details of an astounding discovery: a brick that produces all manner of drinks when left in water.
You couldn't make it up! Well, we did.
This month, Richard Woodard looks at the NPD trend of blending spirits either together or with another alcoholic segment to create a whole, new sub-category. Is this really innovation at its purest?...
Here's a brave move by the folk from Camerata at Paulie's in Houston: a wine-related parody of Summer Nights from Grease....
Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....
UK brewer Timothy Taylor is back in the headlines after winning 'Champion Beer of Britain' at the Great British Beer Festival (GBBF) today. ...
Here's a round-up of the top stories on just-drinks last week, featuring Guinness, Campari, Vitaminwater and Treasury Wine Estates....
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Focus - Heineken's H1 Performance by Region
- Brewers Feel Prolonged Russian Winter
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat