Blog: Fooling around on 1 April
James Wilmore | 1 April 2014
Despite the often cut-throat nature of the drinks industry, it's good to know some companies still have a sense of humour.
And today, 1 April, was the day to indulge that.
Kentucky Bourbon producer Buffalo Trace had some fun with news of its plans to build an open-air whiskey barrel storage 'farm'. A world first, the company claimed, which would see up to 150,000 barrels being stored in outdoor trenches. A press release suggested that a tornado that tore off a warehouse roof, leaving barrels exposed for six months to the elements, had led to some excellent whiskey being produced.
Nice try, guys!
Meanwhile, Diageo did its best to fool folk with news that its rum brand Captain Morgan would be getting a new flavour: 'Taco'.
A press release promised "Mexico's freshest blends of cheddar, jack and Chihuahua cheeses, along with green chilies, perfectly diced tomatoes and succulent beef" as part of the offering. The folk who work on Captain Morgan even took the trouble of making a Vine.
We also had our own fun, as managing editor Olly Wehring revealed details of an astounding discovery: a brick that produces all manner of drinks when left in water.
You couldn't make it up! Well, we did.
The news this month that Castel has seen its wine operations in Ethiopia bear fruit suggests that the effects of climate change are already taking hold in the wine industry. Ben Cooper investigates....
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Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
While much is made in the global wine industry of the importance of emerging markets, a recent report has warned that growth is still available in the more mature markets for those willing to innovate...
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
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