Blog: Flood damage
Chris Brook-Carter | 15 March 2004
Further unfortunate press for Coke this weekend concerning its Dasani brand. As coverage of the fact the brand is filtered mains water from the London suburb of Sidcup began to die down, one of those mains sprang a leak.
The fractured mains caused about 100 families to be evacuated as up to 4ft of water flooded their homes.
As cars began to disappear underwater in the three streets affected, resident Tony Joseph, 32, ruefully told a national newspaper: "It seems that Sidcup can't escape from water - if it's not being taken from the tap, bottled and sold on, it's invading our homes."
However, the Coca-Cola plant itself was unaffected as it gets its water from the reservoir at nearby Eltham through a different main.
"The plant was able to continue filtering, bottling and selling Thames Water's finest at 95p a half litre," the newspaper said.
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We are well served in the drinks industry by quality advertising campaigns....
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