Blog: Chris Brook-CarterFlights Scotched but the blog goes on

Chris Brook-Carter | 20 April 2010

Well, you couldn't do this on an aeroplane. Here I am on the train up to Glasgow for this year's World Whiskies Conference, writing up a pre-show blog. The wonders of technology and Iceland's geology are bringing me to you live from the Northumbria countryside. That said, the wonders of Iceland's geology also means I have missed the first day of the Conference - I'll be there in time for the drinks reception, thank goodness - so you'll only be getting coverage from day two this year, I'm afraid.

The good news is that the second day will include my own presentation on the state of the Scotch whisky industry, in particular the results of a survey we sent out to thousands of our whisky readers to gauge the level of confidence going into this year of recovery.

There were some very interesting results and I don't think it gives the game away too much ahead of tomorrow to say that, compared to many of the other sectors around the industry, confidence is high. But there are some interesting and potentially contentious results concerning the future direction of Scotch marketing too.

So, sorry if you were at the WWC today and expecting to see me, I'll be there in an hour if you can hang on. If not, I hope to catch up tomorrow. For those of you not there but hoping for updates, check back on the site at regular intervals tomorrow for any news or gossip that breaks.


BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

just-drinks homepage



Forgot your password?