Blog: Chris Brook-CarterFight, fight, fight. Er... Sulk, sulk, sulk

Chris Brook-Carter | 11 April 2005

When writing about the competition in the drinks business, the temptation to lapse into fighting analogies rears its head almost daily. But we’ll just let this one speak for itself.

Earlier this month, sales staff from China’s biggest brewer, Tsingtao Brewery, broke into the office of rival Kingway Brewery Holdings and destroyed some facilities. The situation devolved into physical clashes, with at least three people being slightly injured in the row, which was brought to an end after police intervention.

The incident, reported by local paper Xinhua, highlights what the newspaper described as the “cut-throat” competition in the world’s largest beer market.

So, we here at just-drinks call for an amnesty on such aggressive analogies, for fear that outsiders out there may be getting the wrong idea about the drinks industry.

Don't, therefore, be surprised by launguage such as this: "Diageo were a little put out today, when Allied Domecq stole a percentage point from its market share in western Europe. The drinks giant calmed itself with a nice cup of tea and a sit down." Much more civilised.

We are true journalistic pioneers, are we not.


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