Blog: Fifth of May, don't drink, okay?
Chris Brook-Carter | 15 April 2004
Activists are pushing for Hispanics to boycott Budweiser during this year’s Cinco de Mayo celebrations. The group May 5 With Pride has accused Anheuser Busch of using the occasion to promote alcohol consumption, thereby dishonouring Hispanic culture.
“With their publicity, they want to make us look like drunkards, and use the celebration of our Mexican fiesta as a day for getting drunk,” a spokesman for the group said. The activists want AB to stop using the festival in its publicity campaign.
“To suggest that people of a specific racial group should be protected from certain types of publicity is elitist and condescending and an insult,” AB countered.
Watch this space for any Irish complaints about Guinness’ links with St Patrick’s Day celebrations – just don’t hold your breath.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Analysis - Remy's Cognac "dead-cat bounce"
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- United Spirits sees Q1 net loss
- Pernod Ricard sees sales lift in Q1