Blog: Chris MercerFIFA does not own the colour orange

Chris Mercer | 15 June 2010

An off-field spat has erupted between FIFA, Dutch brewer Bavaria and 30 blonde women in orange mini-dresses.

Reports out of South Africa say that the 30 blondes, who were all wearing bright orange mini-dresses, were evicted from the stadium prior to the Netherlands v Denmark World Cup game yesterday (14 June).

Apparently, the outfits featured in an advert campaign currently running for Bavaria and FIFA took exception to this alleged "ambush marketing". The women were reportedly arrested.

Bavaria has reacted angrily to the move, saying that "FIFA don't have a monopoly over orange".

The world football body has an exclusive sponsorship deal with Anheuser-Busch InBev's Budweiser.

So strict is this deal, that rival brewer SABMiller has been forced to sell its Castle lager in unmarked cans at FIFA "fan sites" across South Africa.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?