Blog: FDA probe on caffeine and alcohol
Chris Mercer | 16 November 2009
The Food and Drug Administration's probe on caffeinated alcoholic beverages raises several important questions.
While the FDA is adamant that it has yet to make up its mind on the drinks, it left Friday's conference call listeners in no doubt that it sees no reason why caffeinated alcoholic beverages should be considered legal - without fresh regulation.
However, there are several difficult issues with this investigation.
The first is that one must question why the FDA has not looked at this before, given that caffeinated alcoholic drinks have been on the market for more than two years.
On the industry side, one must ask why, according to the FDA, nobody has sought clearance for these drinks?
The problem the agency and industry face is that there appears to be a lack of clinical scientific evidence on the effects of adding caffeine to alcohol. How do you nail down added caffeine as a culprit?
Assuming a ban is introduced, where does this end? The concept of ready-to-drink alcoholic beverages containing caffeine is merely an extension of the consumer trend for mixing spirits with caffeinated energy drinks.
Is the FDA also going to ban bars from selling vodka and Red Bull combinations? Incidentally, it is believed in the industry that the 'vodka Red Bull' phenomenon accounts for a significant proportion of the energy drink maker's sales.
This issue has quite a few miles left to run, in our opinion.
Chris Mercer, deputy editor.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Signs of life in Japan's beer market - Comment
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Wm Grant names Victor Jerez business director
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends