Blog: Fat chat
Chris Brook-Carter | 17 November 2003
The spirits industry took this step to deflect criticism from the increasingly influential anti-alcohol lobby, at a time when the UK government is considering its stance on the regulation of advertising in the upcoming alcohol policy document.
The announcement by Cadbury is the result of a set of circumstances that mirror the awkward position the alcohol industry has found itself in. The opposition this time though is the health and obesity lobby.
Food and drinks companies have borne the brunt of the criticism for the frightening rise in obesity in the UK and the US in particular. Confectionary and soft drinks producers have been warned they may face damages claims from overweight people blaming the industry for their health problems. And then this week, the UK Food Standards Agency revealed that it was considering whether to recommend to the government that the advertising of soft drinks and “unhealthy” foods to children should be regulated.
The soft drinks industry will defend its position hard, claiming that lack of exercise, rather than diet, is to blame for the rise in obesity. And although the idea of health warnings on cans of Coke is vaguely ridiculous, soft drinks companies should take a leaf from the book of their alcoholic cousins with measures to try and regain some of the moral high ground.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Why did Mast-Jägermeister buy Sidney Frank?
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Brown-Forman's Q1 Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Brown-Forman CEO unfazed by FX headwinds
- Bruno Mars rum rolls out across US
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research