Blog: Fat attack
Chris Brook-Carter | 10 August 2004
Whose responsibility is obesity exactly? Or, in less politically correct terms, whose fault are fat people?
It is a question the food and drinks industries are having to face up to very quickly in a culture which looks to blame everyone and everything for society's woes except the individuals and individual choices, which are most responsible for them.
Though the issue is of course complex, the uphill battle the drinks and food industries face in order to avoid being made the patsy for our increasing waistlines was demonstrated in a story in the UK press this week.
A new 1,000 calorie kebab has been dubbed the most dangerous fast food in the UK's press.
Called "The Stonner" it is a pork sausage wrapped in doner kebab meat coated in batter and deep fried. It contains 46 grams of fat and is double the calories of a Big Mac.
It is being sold by Glasgow's Ruby Chip Shop, which has gone so far as to put a health warning on its new offering. A notice in the window reads: "Due to the severe health damage of this fine dish we can only supply one Stonner supper per customer per week."
Despite this, the product is apparently a fly away success, with customers queuing up to try it.
But it is the repsonse of the local health authorities which is telling. Michael Lean, professor of human nutrition at Glasgow Royal Infirmary, said: "This type of thing leads to poor health. It doesn't take a lot of common sense to see that it is a stupid thing to be producing."
Yet, no one is forcing Glasgow's populace to buy and eat these packaged heart attacks. For goodness sake, the owners are even putting a health warning on the product - hardly a text book piece of marketing - and people are still making a free choice to buy them.
Surely this is a "stupid thing to consume" rather than a "stupid thing to be producing".
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- Comment - Diageo's Distill Ventures: One Year On
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Pernod bemoans tough FY as sales, profits drop
- Diageo takes Haig Club to Singapore airport