Blog: Chris Brook-CarterFancy a bottle of Sven Goran-Erikss-eau-n?

Chris Brook-Carter | 19 July 2004

England’s football manager last week found a gap in his busy schedule as the world's best-paid soccer boss to go to Sweden for the launch of a bottled mineral water, according to the Times.

Sven Goran-Eriksson was given 1.9 m shares in Aqua Terrena as part of the deal. And his head appears on the label, … which is nice.

Aqua Terrena water doesn't appear to be available in England, but, according to the paper, a contact in Sweden describes it as “thoroughly unmemorable”.

The perfect figurehead, then?


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