Blog: Chris Brook-CarterFancy a bottle of Sven Goran-Erikss-eau-n?

Chris Brook-Carter | 19 July 2004

England’s football manager last week found a gap in his busy schedule as the world's best-paid soccer boss to go to Sweden for the launch of a bottled mineral water, according to the Times.

Sven Goran-Eriksson was given 1.9 m shares in Aqua Terrena as part of the deal. And his head appears on the label, … which is nice.

Aqua Terrena water doesn't appear to be available in England, but, according to the paper, a contact in Sweden describes it as “thoroughly unmemorable”.

The perfect figurehead, then?


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?