Blog: James WilmoreFake Plastic Bags - a mystery for Coca-Cola

James Wilmore | 13 July 2012

Why would somebody go to so much trouble to film an elaborate video about Coca-Cola launching branded plastic bags for its flagship drink? 

just-drinks got a worldwide scoop earlier this week, after the video was exposed as a fake. Coca-Cola HQ told us it had no connection to the video and that it had no plans to lauch the branded plastic bags in the shape of its iconic glass bottle.

The unofficial video had already fooled plenty of media outlets, including the Daily Mail, which was forced to take down the story from its website.

Coca-Cola told me it had no knowledge of who made, or posted, the video. 

Bizarre.

So, who could be behind this elaborate hoax? I have two - purely specualtive - theories. One is that Coca-Cola was toying with the idea of launching branded plastic bags and an ad agency that may have pitched for the campaign decided to make the video anyway.

My other theory is that it's the work of a guerilla environmental group. You'll notice in the video, it's mentioned the bags will be bio-degradable. This element was even picked up on by people tweeting about the supposed launch. Perhaps, inspired by the work of The Yes Men, these filmakers are hoping to somehow force Coca-Cola into launching these bio-degradable plastic bags, through consumer demand?

Who knows?


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