Blog: Chris Brook-CarterFAB news

Chris Brook-Carter | 15 September 2003

It is a while since the alcohol industry woke up to good news regarding advertising in the US. But the usual headlines concerning the evils of drinks marketing on the country's youth were put on hold for a day last week when the FTC published its report to congress on the rise of malternatives and the issue of industry self-regulation in advertising.

As most of you will have seen from the news on Wednesday, the FTC declared that it had found no evidence that flavoured malt beverages (FMBs), also known as malternatives, are being intentionally targeted at minors through products, packaging, or advertising.

It also said that self-regulation practices in the alcohol industry had shown improvement since issuance of the 1999 report. Despite this improvement and positive endorsement, the industry in the US has now agreed that in the area of ad placement it will now strive for a 70% adult media audience.

This is a bold target, and although the anti-drinks lobby is a different, altogether more ferocious, animal in the US, one wonders whether it will put pressure on UK advertisers to follow suit. The FTC has clearly been impressed by the lead taken in the US by the industry in this issue, which may well have helped shape the positive tone of the report.

With the UK government ever closer to publishing its draft document on alcohol policy, the UK industry should take note.

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?