Blog: Olly WehringEx-Kraft CFO - Is Boston Beer Co readying a sale?

Olly Wehring | 11 January 2016

This may have slipped under the wire at the end of last year, but could a pre-Christmas HR announcement signal Boston Beer Co's preparedness for a sale?

Right at the start of Christmas week, listed US brewer Boston Beer Co confirmed the appointment of Frank Smalla as its next CFO. Smalla, who started in his new role at the start of last week, spent the previous 14 years at Kraft Foods, rising to become senior VP for finance at the group last year.

One of the biggest news stories in 2015 on our sister site, just-food, was Kraft's merger with Heinz in July. Does Smalla's previous experience, then, suggest something may be afoot at the Sam Adams brewer?

Writing in a note to clients earlier today, analysts at Nomura have pondered as much. "As SVP of corporate finance at Kraft," the note reads, "we believe that the CFO-elect would have been closely involved in the merger with Heinz.

"However," Nomura continues, "in the near term, we would be surprised by a deal from the majors, given the ongoing MillerCoors transaction."

Looks like one to watch, then.

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