James Wilmore

Euro-themed tax campaign video launched

By: James Wilmore - 11 June 2012 11:02

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Pubs here in England are set for bumper sales this evening, with the national team kicking-off their campaign in the European Football Championships.  

But it's not all cheer for brewers and publicans. The issue of beer tax continues to loom large -  duty has risen 40% since 2008.  So, in a clever bit of campaigning a coalition of industry bodies have put together a video highlighting the UK's stinging rate of beer tax. It points out that UK punters pay 13 times more beer tax than the Germans, 12 times more than Spanish and nine times more than the French. Sacrebleu!

It's all part of a campaign to persuade the government to abandon the duty escalator system, which will see taxes go up 2% above inflation automatically each year until 2014. 

You can see the video below...

 

However, in some ways they can count themselves lucky. In Brazil, the federal governemnt has just hiked beer tax by 27% - in a single year

Follow me: @jamescwilmore

 

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