Blog: James WilmoreEuro-themed tax campaign video launched

James Wilmore | 11 June 2012

Pubs here in England are set for bumper sales this evening, with the national team kicking-off their campaign in the European Football Championships.  

But it's not all cheer for brewers and publicans. The issue of beer tax continues to loom large -  duty has risen 40% since 2008.  So, in a clever bit of campaigning a coalition of industry bodies have put together a video highlighting the UK's stinging rate of beer tax. It points out that UK punters pay 13 times more beer tax than the Germans, 12 times more than Spanish and nine times more than the French. Sacrebleu!

It's all part of a campaign to persuade the government to abandon the duty escalator system, which will see taxes go up 2% above inflation automatically each year until 2014. 

You can see the video below...

 

However, in some ways they can count themselves lucky. In Brazil, the federal governemnt has just hiked beer tax by 27% - in a single year

Follow me: @jamescwilmore

 


BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

BLOG

A drink that makes you thin?

The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....

just-drinks homepage



Forgot your password?