Blog: Chris Brook-CarterEducation, education, education

Chris Brook-Carter | 23 February 2004

A trip into the Big Smoke that is London last week saw a heartening outburst of cooperation between the big spirits companies. All five have teamed up with the Worshipful Company of Distillers to support, both financially and morally, the Wine and Spirit Education Trust’s new training course, the Professional Certificate in Spirits.

Such a course is long overdue. Wine qualifications are two to the dozen and spirits have been poorly represented. Looking back at my own Higher Certificate course with WSET, I can remember being disappointed that after weeks studying Bordeaux and Burgundy’s soil, Italy's grapes and Spain's vines, we got only one evening’s lecture on the entire spirits world.

In an age where spirits are becoming the important growth drivers in the industry, particularly in the US, this sort of education is to be applauded.

Not only does the course look impressive, but how refreshing it was to see the big spirits groups team up in such a constructive way for the industry. It is nice not to feel duty bound to view such collaborations with a sense of cynicism and one hopes the example can be used to forward other important debates such as alcohol policy, where a truly pan-industry stand is still lacking.

 

For further details on the Professional Certificate in Spirits, click here


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?