Blog: Education, education, education
Chris Brook-Carter | 23 February 2004
A trip into the Big Smoke that is London last week saw a heartening outburst of cooperation between the big spirits companies. All five have teamed up with the Worshipful Company of Distillers to support, both financially and morally, the Wine and Spirit Education Trust’s new training course, the Professional Certificate in Spirits.
Such a course is long overdue. Wine qualifications are two to the dozen and spirits have been poorly represented. Looking back at my own Higher Certificate course with WSET, I can remember being disappointed that after weeks studying Bordeaux and Burgundy’s soil, Italy's grapes and Spain's vines, we got only one evening’s lecture on the entire spirits world.
In an age where spirits are becoming the important growth drivers in the industry, particularly in the US, this sort of education is to be applauded.
Not only does the course look impressive, but how refreshing it was to see the big spirits groups team up in such a constructive way for the industry. It is nice not to feel duty bound to view such collaborations with a sense of cynicism and one hopes the example can be used to forward other important debates such as alcohol policy, where a truly pan-industry stand is still lacking.
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- PepsiCo to consider more re-franchising - CEO
- PepsiCo find stability but Peltz concerns linger
- Diageo silent over Shuijingfang writedown report
- Diageo's Captain Morgan Facebook ad banned
- Sales, profits fall at Moet Hennessy in H1
- Champagne Nicolas Feuillatte appoints new CEO
- Molson Coors CEO to retire