Blog: Education, education, education
Chris Brook-Carter | 23 February 2004
A trip into the Big Smoke that is London last week saw a heartening outburst of cooperation between the big spirits companies. All five have teamed up with the Worshipful Company of Distillers to support, both financially and morally, the Wine and Spirit Education Trust’s new training course, the Professional Certificate in Spirits.
Such a course is long overdue. Wine qualifications are two to the dozen and spirits have been poorly represented. Looking back at my own Higher Certificate course with WSET, I can remember being disappointed that after weeks studying Bordeaux and Burgundy’s soil, Italy's grapes and Spain's vines, we got only one evening’s lecture on the entire spirits world.
In an age where spirits are becoming the important growth drivers in the industry, particularly in the US, this sort of education is to be applauded.
Not only does the course look impressive, but how refreshing it was to see the big spirits groups team up in such a constructive way for the industry. It is nice not to feel duty bound to view such collaborations with a sense of cynicism and one hopes the example can be used to forward other important debates such as alcohol policy, where a truly pan-industry stand is still lacking.
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PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
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