Blog: Eau de Stella? XXXX? Kronenbourg?
Olly Wehring | 31 May 2006
I went to a concert in London-town last night. In a room full of over-exuberant punters, most (if not all) of which were south of me in age, no matter how hard I tried to stay out of the melee, I couldn’t help coming home smelling rather pungently of beer.
Upon my return home, the lady was, obviously, none too impressed. But help, for me at least, may be at hand.
A scientist in Scotland has created a whisky-scented perfume. George Dodds, a biochemist from the Highlands, has named the scent ‘Spirit of Scotland,’ and expects to launch it later this year at a price of around GBP75 (US$140) per bottle.
The perfume, which has taken three years to develop, uses special ingredients to recreate the smoky, peaty scent of a wee dram.
I’m about to email Mr Dodds with a blueprint for my ‘beer-scented’ Cologne. If I can first convince the lady that my stench is a sign of sophistication, that is.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
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