Blog: Eau de Stella? XXXX? Kronenbourg?
Olly Wehring | 31 May 2006
I went to a concert in London-town last night. In a room full of over-exuberant punters, most (if not all) of which were south of me in age, no matter how hard I tried to stay out of the melee, I couldn’t help coming home smelling rather pungently of beer.
Upon my return home, the lady was, obviously, none too impressed. But help, for me at least, may be at hand.
A scientist in Scotland has created a whisky-scented perfume. George Dodds, a biochemist from the Highlands, has named the scent ‘Spirit of Scotland,’ and expects to launch it later this year at a price of around GBP75 (US$140) per bottle.
The perfume, which has taken three years to develop, uses special ingredients to recreate the smoky, peaty scent of a wee dram.
I’m about to email Mr Dodds with a blueprint for my ‘beer-scented’ Cologne. If I can first convince the lady that my stench is a sign of sophistication, that is.
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Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....
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- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Comment - Hybrid Spirits: Innovation or Laziness?
- Constellation grapples with glass as reality bites
- Brewers Feel Prolonged Russian Winter
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down