Blog: Easy as abv
Chris Brook-Carter | 10 September 2003
At only £6 a can, at 23% abv and in 300ml cans, they had a point.
Well news fell on the just-drinks desk today of an even stronger beer.
Brewed by the US-based Boston Beer Company, Samuel Adams Utopias, a collection of "extreme beer" come in at 25% abv.
However, these are an altogether different animal and really do add something to the beer category. I remember talking to Stewart Gilliland last year while he was still the head of Interbrew UK about his hopes for a £10 bottled beer brand. Well these retail at an amazing US$100 a bottle. They have been aged for roughly two years in Bourbon, Scotch, Cognac and Port barrels and are packaged in a kettle-shaped, copper-coloured bottles.
These are drinks for the connoisseur and I hope they succeed because they add value and excitement to a category that desperately needs both.
It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...
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- Interview - Bacardi global marketing boss, whisky
- Comment - Hybrid Spirits: Innovation or Laziness?
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- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Bacardi sees North America president step down