Blog: Chris Brook-CarterEasy as abv

Chris Brook-Carter | 10 September 2003

A few months ago we ran a news piece about the launch of a beer in the UK that claimed to be the world's strongest ale. The report caused some consternation on a couple of fronts. First there were the inevitable counter claims from those who came up with alternative and stronger beer brands that actually hold the title. The other collection of emails we got fell under the "moral indignation" umbrella which questioned the responsibility of the retailer and producer of such a brand - could its purpose be anything other than to get the consumer absolutely blind drunk?
At only £6 a can, at 23% abv and in 300ml cans, they had a point.
Well news fell on the just-drinks desk today of an even stronger beer.
Brewed by the US-based Boston Beer Company, Samuel Adams Utopias, a collection of "extreme beer" come in at 25% abv.
However, these are an altogether different animal and really do add something to the beer category. I remember talking to Stewart Gilliland last year while he was still the head of Interbrew UK about his hopes for a £10 bottled beer brand. Well these retail at an amazing US$100 a bottle. They have been aged for roughly two years in Bourbon, Scotch, Cognac and Port barrels and are packaged in a kettle-shaped, copper-coloured bottles.
These are drinks for the connoisseur and I hope they succeed because they add value and excitement to a category that desperately needs both.

BLOG

Bartender tip shows softer side to Diageo's World Class cocktail battle

This week, Diageo held a UK semi-final for its global World Class cocktail competition. ...

BLOG

People want to drink beer in cafes

The rules have changed. The goal posts have... gone? ...

BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

just-drinks homepage



Forgot your password?