Blog: Chris Brook-CarterEasy as abv

Chris Brook-Carter | 10 September 2003

A few months ago we ran a news piece about the launch of a beer in the UK that claimed to be the world's strongest ale. The report caused some consternation on a couple of fronts. First there were the inevitable counter claims from those who came up with alternative and stronger beer brands that actually hold the title. The other collection of emails we got fell under the "moral indignation" umbrella which questioned the responsibility of the retailer and producer of such a brand - could its purpose be anything other than to get the consumer absolutely blind drunk?
At only £6 a can, at 23% abv and in 300ml cans, they had a point.
Well news fell on the just-drinks desk today of an even stronger beer.
Brewed by the US-based Boston Beer Company, Samuel Adams Utopias, a collection of "extreme beer" come in at 25% abv.
However, these are an altogether different animal and really do add something to the beer category. I remember talking to Stewart Gilliland last year while he was still the head of Interbrew UK about his hopes for a £10 bottled beer brand. Well these retail at an amazing US$100 a bottle. They have been aged for roughly two years in Bourbon, Scotch, Cognac and Port barrels and are packaged in a kettle-shaped, copper-coloured bottles.
These are drinks for the connoisseur and I hope they succeed because they add value and excitement to a category that desperately needs both.

BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?