Blog: 'EarlyBird' Twitters catch the worm
Michelle Russell | 13 July 2010
Twitter quietly launched a new account last week - EarlyBird – seemingly primed to channel offers and deals from outside retailers.
Although it is yet to be made public, it seems the site will be used by Twitter as another route to making money, something Twitter neither confirms nor denies, according to The Guardian.
The website appears to be a natural progression of other recently-launched revenue streams, promoted tweets and sponsored trends, which companies like The Coca-Cola Co are already claiming early successes from.
There is no doubt that a lucrative return could be had on a modest investment here.
But, while this new form of advertising is relatively inexpensive compared to online ads, maybe companies using this form of advertising need to tread with a little more caution.
The effectiveness of these ads could be relatively short-lived as users become used to their presence and start ignoring them.
And, of course, you have to take into consideration the whole point of Twitter and such services.
Social media is indeed that – social. This is a point which may be missed by businesses which believe that advertising and one-way promotion is a quick fix on such a channel.
Social media requires interaction on both sides, so it would be wise for businesses to ensure the interaction is there in order to back up any paid-for promotion.
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Why Scotch must drop the 'malts good, blends bad'
- Pernod's mood darkens over India - Analysis
- Soft drinks is losing the recycling game
- Heineken Q1 2017 by region - results data
- Cognac is back - is Remy Cointreau ready?
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- Pernod Ricard posts solid YTD sales jump - results
- Pernod Ricard YTD fiscal-2017 sales performance
- Cognac needs innovation at bottom end - Pernod
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World