Blog: Drinktec 2009 - kein' probleme
Olly Wehring | 18 September 2009
Our time here at this year's Drinktec exhibition is fast drawing to a close. just-drinks has spent the past week traipsing the halls of the New Munich Trade Fair Centre, and is soon set to head off to sample the delights of this fine city's fabled Oktoberfest, which opens tomorrow.
While much is often made of the size of this four-yearly event (yes, it's very, very large – get over it), what has been most prevalent this week has been the air of optimism amongst the majority of exhibitors. “The current climate presents us with more opportunities than it does problems” is a mantra we've oft heard this week. These words have proved reassuring after the well-documented travails of many in the past year, and for that we shold all be hopeful.
Whilst this event does not provide quite as much colour as, say, the London International Wine Fair, this is the real grass roots of our industry, and a field without which none of us would be here. It is also clear that many of the attendees know how to have a good time just as much as those that work for the drinks producers.
With many stand parties in the halls going on in to the early hours of the mornings, this event is a test of both legs and livers. And ears, if rumours of a Bavarian folk band playing Status Quo covers until all hours are to be believed.
We've had a most productive time here, having met many new faces and made many new friends.
We'll see you all again in Munich in 2013.
Unless you're in a beer tent in central Munich tomorrow lunchtime.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Key trends for the alcohol category in 2017
- Heineken goes from strength to strength - Analysis
- Key trends for the beer category in 2017 - Focus
- Heineken 2012-2016 - results data
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- Beam Suntory revamps Bowmore whisky packaging
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Asahi Group lifts 2016 sales, profits
- Non-alcoholic Heineken set to hit Europe - CEO
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends