Blog: Drinktec 2009 - kein' probleme
Olly Wehring | 18 September 2009
Our time here at this year's Drinktec exhibition is fast drawing to a close. just-drinks has spent the past week traipsing the halls of the New Munich Trade Fair Centre, and is soon set to head off to sample the delights of this fine city's fabled Oktoberfest, which opens tomorrow.
While much is often made of the size of this four-yearly event (yes, it's very, very large – get over it), what has been most prevalent this week has been the air of optimism amongst the majority of exhibitors. “The current climate presents us with more opportunities than it does problems” is a mantra we've oft heard this week. These words have proved reassuring after the well-documented travails of many in the past year, and for that we shold all be hopeful.
Whilst this event does not provide quite as much colour as, say, the London International Wine Fair, this is the real grass roots of our industry, and a field without which none of us would be here. It is also clear that many of the attendees know how to have a good time just as much as those that work for the drinks producers.
With many stand parties in the halls going on in to the early hours of the mornings, this event is a test of both legs and livers. And ears, if rumours of a Bavarian folk band playing Status Quo covers until all hours are to be believed.
We've had a most productive time here, having met many new faces and made many new friends.
We'll see you all again in Munich in 2013.
Unless you're in a beer tent in central Munich tomorrow lunchtime.
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Review of the Year 2014 - Part V: Wine
- Review of the Year 2014 - Part IV: Spirits
- just Five Years Ago - Belvedere Group's Bumpy Ride
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Sustainability in Wine - Part IV
- Belvédère to sell assets, streamline portfolio
- Campari to bag EUR19m with "non-core" assets sale
- Pernod wins consent for Glenlivet upgrade
- Pernod agrees Caribe Cooler sale to Grupo Bepensa
- Thailand pulls back from New Year alcohol ban