Blog: Olly WehringDrinktec 2009 - kein' probleme

Olly Wehring | 18 September 2009

Our time here at this year's Drinktec exhibition is fast drawing to a close. just-drinks has spent the past week traipsing the halls of the New Munich Trade Fair Centre, and is soon set to head off to sample the delights of this fine city's fabled Oktoberfest, which opens tomorrow.

While much is often made of the size of this four-yearly event (yes, it's very, very large – get over it), what has been most prevalent this week has been the air of optimism amongst the majority of exhibitors. “The current climate presents us with more opportunities than it does problems” is a mantra we've oft heard this week. These words have proved reassuring after the well-documented travails of many in the past year, and for that we shold all be hopeful.

Whilst this event does not provide quite as much colour as, say, the London International Wine Fair, this is the real grass roots of our industry, and a field without which none of us would be here. It is also clear that many of the attendees know how to have a good time just as much as those that work for the drinks producers.

With many stand parties in the halls going on in to the early hours of the mornings, this event is a test of both legs and livers. And ears, if rumours of a Bavarian folk band playing Status Quo covers until all hours are to be believed.

We've had a most productive time here, having met many new faces and made many new friends.

We'll see you all again in Munich in 2013.

Unless you're in a beer tent in central Munich tomorrow lunchtime.

Tschus.


BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

BLOG

World Cup heist is small beer

Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...

BLOG

Coca-Cola Co steps out of the past with new UK home

Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....

just-drinks homepage



Forgot your password?