Blog: Olly WehringDrinktec 2009 - kein' probleme

Olly Wehring | 18 September 2009

Our time here at this year's Drinktec exhibition is fast drawing to a close. just-drinks has spent the past week traipsing the halls of the New Munich Trade Fair Centre, and is soon set to head off to sample the delights of this fine city's fabled Oktoberfest, which opens tomorrow.

While much is often made of the size of this four-yearly event (yes, it's very, very large – get over it), what has been most prevalent this week has been the air of optimism amongst the majority of exhibitors. “The current climate presents us with more opportunities than it does problems” is a mantra we've oft heard this week. These words have proved reassuring after the well-documented travails of many in the past year, and for that we shold all be hopeful.

Whilst this event does not provide quite as much colour as, say, the London International Wine Fair, this is the real grass roots of our industry, and a field without which none of us would be here. It is also clear that many of the attendees know how to have a good time just as much as those that work for the drinks producers.

With many stand parties in the halls going on in to the early hours of the mornings, this event is a test of both legs and livers. And ears, if rumours of a Bavarian folk band playing Status Quo covers until all hours are to be believed.

We've had a most productive time here, having met many new faces and made many new friends.

We'll see you all again in Munich in 2013.

Unless you're in a beer tent in central Munich tomorrow lunchtime.

Tschus.


BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

BLOG

Bowmore a smash hit in royal ship launch

Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...

BLOG

Baijiu on the BBC - just-drinks speaks

Insomniac radio listeners may have heard me on the BBC World Service this morning, discussing the launch of baijiu in the US....

BLOG

Mad about the beer - Infographic

Check out this infographic courtesy of FinancesOnline.com, which looks at the state of beer brands and prices around the world....

just-drinks homepage



Forgot your password?