Blog: Drinks education under the austerity axe
Chris Mercer | 6 July 2010
The UK Government's commitment to education on responsible drinking should be questioned following a freeze on marketing spend.
The Coalition Government has scrapped plans to develop an iPhone app that helps people to monitor their drinking, according to an investigation by the BBC.
Several other apps have also been ditched in a freeze on advertising and marketing spend as part of the cash-strapped Government's austerity drive.
In the grand scheme of things, we are talking thousands rather than millions saved by scrapping the iPhone drinks app. Doesn't this send the wrong message about about education on responsible drinking?
On the other hand, you could argue that unit messages on bottles and the Drinkaware website provide enough opportunities for concerned drinkers to monitor their consumption.
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