Blog: Olly WehringDrinks advertising - 42 Below's tongue still firmly in cheek

Olly Wehring | 31 January 2007

Alcohol advertising has been a delicate subject for quite some time now. How many stories have we run in the last 12 months of drinks companies getting their wrists slapped by advertising watchdogs?

It’s refreshing to see, however, that some ads out there aren’t sacrificing good humour for staying within guidelines. For example, 42 Below Vodka, the New Zealand company which Bacardi snapped up last year, has always been pretty irreverent in its public guise - here’s proof, were it needed.

Mind you, even liberal-minded li’l old me wonders what the just-drinks readers will make of this advert of their’s (which is most certainly NOT office-friendly, I feel).

Your comments, as always, are much appreciated. But please, keep them clean.


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