Blog: Drinks advertising - 42 Below's tongue still firmly in cheek
Olly Wehring | 31 January 2007
Alcohol advertising has been a delicate subject for quite some time now. How many stories have we run in the last 12 months of drinks companies getting their wrists slapped by advertising watchdogs?
It’s refreshing to see, however, that some ads out there aren’t sacrificing good humour for staying within guidelines. For example, 42 Below Vodka, the New Zealand company which Bacardi snapped up last year, has always been pretty irreverent in its public guise - here’s proof, were it needed.
Mind you, even liberal-minded li’l old me wonders what the just-drinks readers will make of this advert of their’s (which is most certainly NOT office-friendly, I feel).
Your comments, as always, are much appreciated. But please, keep them clean.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory