Blog: Drinks advertising - 42 Below's tongue still firmly in cheek
Olly Wehring | 31 January 2007
Alcohol advertising has been a delicate subject for quite some time now. How many stories have we run in the last 12 months of drinks companies getting their wrists slapped by advertising watchdogs?
It’s refreshing to see, however, that some ads out there aren’t sacrificing good humour for staying within guidelines. For example, 42 Below Vodka, the New Zealand company which Bacardi snapped up last year, has always been pretty irreverent in its public guise - here’s proof, were it needed.
Mind you, even liberal-minded li’l old me wonders what the just-drinks readers will make of this advert of their’s (which is most certainly NOT office-friendly, I feel).
Your comments, as always, are much appreciated. But please, keep them clean.
It seems even 250-year-old Cognac houses want to be like Google these days....
It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....
just-drinks is now closed for the Easter weekend....
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
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