Blog: Olly WehringDrinks advertising - 42 Below's tongue still firmly in cheek

Olly Wehring | 31 January 2007

Alcohol advertising has been a delicate subject for quite some time now. How many stories have we run in the last 12 months of drinks companies getting their wrists slapped by advertising watchdogs?

It’s refreshing to see, however, that some ads out there aren’t sacrificing good humour for staying within guidelines. For example, 42 Below Vodka, the New Zealand company which Bacardi snapped up last year, has always been pretty irreverent in its public guise - here’s proof, were it needed.

Mind you, even liberal-minded li’l old me wonders what the just-drinks readers will make of this advert of their’s (which is most certainly NOT office-friendly, I feel).

Your comments, as always, are much appreciated. But please, keep them clean.


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?