Blog: Drinks acquisitions - the companies punching above their weight
Olly Wehring | 7 December 2006
Takeover speculation often centres on the larger firms - and bigger brands - in the drinks industry. Think of the rumours surrounding Rémy Cointreau, Whyte & Mackay and Absolut vodka - to name just a few.
But it’s important not to forget that, in a consolidating drinks industry, there are a number of aggressive and ambitious smaller players who are desperate to grow and are eyeing up potential targets week in, week out.
The Patrón Spirits Company - makers of the booming super-premium Tequila Patrón - recently told just-drinks that it is set to move into the vodka and gin categories.
And it was interesting to see Californian wine producer 360 Global Wine Co. announce yesterday (5 December) that it has made initial moves to secure an unnamed US-based wine and spirits group for US$25m.
360 Global, not necessarily one of the sector’s heavyweights, is keen to expand the reach of its flagship wine label Cucina Viansa across the US - and is ready to get out the chequebook to do so.
CEO Jake Shapiro told just-drinks: “360 Global Wine is by definition a growing company and we see growth through acquisitions as well as through organic development.”
Last week, Blavod Extreme Spirits said it has received an initial takeover approach from a company listed on the NASDAQ. The announcement from 360 Global, which has some of its shares listed on the NASDAQ, led to some in the industry adding two and two together.
Although Shapiro declined to name 360 Global’s target, he did say that the company is based in the US. Blavod, the producer of brands including Blavod black vodka and Players Extreme flavoured vodkas, is based in London.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- Comment - Diageo's Distill Ventures: One Year On
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Pernod bemoans tough FY as sales, profits drop
- Diageo takes Haig Club to Singapore airport