Blog: Drinking on the job
Chris Brook-Carter | 31 March 2004
Nice work if you can get it? Don’t ask AmBev.
It was reported this week, that a Brazilian court has ordered the brewing giant to pay €1.7m to an employee whose job turned him to drink. Berd Naveke became an alcoholic after the company made him taste 8 litres of Brahma a day as part of his job, it was claimed.
Naveke told Brazilian daily O Globo: “I came home drunk every night.”
He had held the job for 22 years.
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
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- The IWSR Forecast Report - 2014-2019 Global Review
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