Blog: Drinking on the job
Chris Brook-Carter | 31 March 2004
Nice work if you can get it? Don’t ask AmBev.
It was reported this week, that a Brazilian court has ordered the brewing giant to pay €1.7m to an employee whose job turned him to drink. Berd Naveke became an alcoholic after the company made him taste 8 litres of Brahma a day as part of his job, it was claimed.
Naveke told Brazilian daily O Globo: “I came home drunk every night.”
He had held the job for 22 years.
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
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- Are consumers getting tired of consuming?
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- Brown-Forman to buy BenRiach Distillery Co
- AB InBev snaps up Italy's Birra del Borgo
- Smirnoff Ice Electric flavours - NPD
- Bacardi rolls out new global Martini ad - video
- Brown-Forman appoints new GTR marketing head
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends