Blog: Drinking on the job
Chris Brook-Carter | 31 March 2004
Nice work if you can get it? Don’t ask AmBev.
It was reported this week, that a Brazilian court has ordered the brewing giant to pay €1.7m to an employee whose job turned him to drink. Berd Naveke became an alcoholic after the company made him taste 8 litres of Brahma a day as part of his job, it was claimed.
Naveke told Brazilian daily O Globo: “I came home drunk every night.”
He had held the job for 22 years.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
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